The project aimed to develop regional gender journalist networks among
the countries of Central Asia and South Caucasus. The project was
the outcome of the long term work of the gender department of ODIHR
OSCE in these two regions. The third International Conference was
preceded by the first international conference: “Mass Media for Gender
Equality”, Tbilisi, July 21-23, 2004 and the second international
conference: “Mass Media for Promotion of Women in Politics”, Tbilisi,
July 1-3, 2004. All the abovementioned three conferences were preceded
by a number of publications prepared by the member journalists of
the Association “GenderMediaCaucasus” within the framework of the
international Coalition “CaucAsia”, which was created during the first
international conference. The first conference was accompanied by
the limited copies of journalistic publications, multiplied with the
help of photocopying. This was a very important initiative. It gave
participants the opportunity to get better acquainted with each others
work as professionals and to obtain information about gender journalism
in each represented country. During the second conference a book “Women
and Elections” was published featuring articles of participating women
journalists from 9 countries. The book comprised of 120 pages and
was published in 1000 copies. The third international conference was
preceded by the assessment of national newspapers, which was followed
by a publication on the basis of results: “Women’s opinion in mass
media. Monitoring materials of national newspapers in 8 countries
of South Caucasus and Central Asia”.
Thus
the project Role of Mass Media in Empowerment of Women The third International
Journalists’ Conference comprised of two parts: first – publication;
second – conduction of international conference.
Part
one. PUBLICATION
Decision
about the conduction of international monitoring of newspapers in
Central Asia and South Caucasus “Gender analysis of experts’ opinion
in mass media of South Caucasus and Central Asia” was made during
the second international conference, which was held in July, last
year in Tbilisi. The idea of conduction of international monitoring
of newspapers was implemented together with other ideas and recommendations
that emerged during the conference. The idea was welcomed by the participants,
the monitoring group was created on the basis of personal interests;
later the monitoring group was joined by other journalists who were
not among the participants of the conference but were interested in
conduction of this kind of monitoring. The monitoring group was created
in the following manner:
7. GEORGIA:
Lali Nikolava, newspapers “Svobodnaia gruzia” and “Alia” (Tbilisi);
8.
DENMARK:
Alma Bekturganova, newspaper “Argumenti I Fakti”, European enclosure.
Thus,
8 countries and 11 journalists/researchers became the participants
of the project. Galina Petriashvili was the coordinator and manager
of the project. Later, designer Goga Davtian, Translator Sandro Kochoradze
and a group of editors joined the project.
Monitoring
Goals:
- Research (qualitative and quantitative) on the representation of
male and female experts’ opinion in periodicals.
- Assist in introducing balanced gender politics in mass media in
connection with expert opinions.
Monitoring objectives:
- To study how often mass media is addressing to men and women as
to experts and how this interest is divided according to various spheres
(private/public spheres) and topics depending on who is an expert,
a man or a woman;
- To trace the quantity of male/female experts’ opinions and observe
whether the publications are independent or state owned;
- To find out if there is a connection between the gender affiliation
of journalists and who is given priority – male or female journalists.
The
provisional hypothesis of the research was based on the assumption
that female expert opinion is practically neglected on the pages of
periodicals. The aforementioned speaks for the existing gender misbalance
in mass media.
Why
it was important to conduct the monitoring and publicize its results?
The monitoring gave possibility to:
- gain information on how often newspapers address to women as to
experts and for what reasons,
- bring up this issue by proving its existence;
- try to influence the policy of the editorial offices;
- try to make our colleagues think about the issue;
- plan future informational campaigns for supporting women,
- increase the number of member journalists of the Coalition “CaucAsia”,
increase the prestige of this network.
What
we have achieved with the publication?
- it will serve as an idea for further promotion of women’s rights;
- it was introduced at the third international conference as an illustration
of one of the existing problems, which was discussed on it;
- it will be used as a document in any other work in the field;
- it may be used as an argument while facing the problem of gender
equality;
- it represents journalists’ concern and initiatives in gender issues.
The idea of conduction of monitoring, which emerged during the second
conference was designed as a journalistic action and not a scientific
research of the problem. Actually, this was an important part of the
initiative – to conduct a specific journalistic investigation based
on fair selection of material and using adequate methodology for analysis.
However, this kind of work did not foresee very strict scientific
approach. It had a different goal: to bring up an issue and to give
it a journalistic interpretation.
During three months after the conduction of the second international
conference, the monitoring group worked out the methodology of conduction
of the monitoring process, systematization and analysis of their work.
Daily draft charts and final charts for summarization of the results
of the monitoring were created including charts featuring photo illustrations.
(Annex N1. Monitoring Charts). During this period of time number of
indicators and means of calculation and assessment of newspaper articles
were manufactured.
After the group agreed on the principle issues regarding the aforementioned
parameters, they began the actual work. The methodology of the work
was not that complicated: each member of the monitoring group had
to study and document all the publications in daily charts and then
to summarize the results according to the methodology introduced by
the final chart. This took 3 months: October, November and December
of 2004. Afterwards, each member of the monitoring group had to present
their comments and then the final expert comments were written according
to the results gained from each country. This was the layout of the
project and all the participants followed it.
It has to be mentioned that the work of the monitoring group was conducted
on voluntary basis; only on the final stage we applied to ODIHR OSCE
for financial support in order to publish the results of the monitoring.
Thus, the monitoring group members received honorarium for preparation
of final comments that were introduced in the book as articles. The
book contains a vast data from all those newspapers that were included
in the monitoring process, number of charts, personal comments on
certain newspapers and overall conclusions regarding the problem in
general. The book also included translated versions of all articles.
(Annex N2. The book «Women’s opinion in mass media”). The book was
published in 500 copies and consisted of 244 pages. The book was published
in Tbilisi based publishing house “Polygraph Plus”.
The work on conduction of the monitoring was harder than preparation
of journalistic publications because it required a good knowledge
of team work. This kind of monitoring work is a new experience for
the member journalists of “CaucAsia”, however it was a very important
experience which brought the work of the journalistic network on another
level and expanded its abilities.
It has to be mentioned that the morning session of the first day of
the conference was dedicated to the results of the monitoring. Participants
of the conference emphasized the importance of this kind of work and
the necessity of introducing these results to the general public and
mass media. A special working group was created during the third day
of the conference, which introduced its recommendations on the promotion
of results of the monitoring. We will refer to this below, in a section
CONFERENCE RECOMMENDATIONS.
Part two. CONFERENCE
The
main goal of the third international conference for journalists “Role
of Mass Media in Empowerment of Women” was to further activate regional
mass media in promotion of women and gender equality. Coming out of
this overall goal, the following objectives were brought together:
- To consider the unique experience of international cooperation of
journalists within the framework of the Coalition “CaucAsia”,
- To analyze possibilities of cooperation of journalists with women’s
networks;
- To develop principles and concrete steps towards supporting women’s
leadership,
- To analyze journalistic actions in this direction,
- To draw attention of mass media to these issues,
- To draft concrete steps for the next year work within the framework
of the Coalition “CaucAsia”.
As
far as it was the third international conference financed by ODIHR
OSCE, the program of the conference was a logical continuation of
the two previous conferences. (Annex 3. Conference Agenda). The agenda
of the conference was prepared in such a manner that it could finalize
the results of the hard work accomplished by journalists and define
working priorities for the future. During discussions at the conference,
a great deal of attention was paid to the issues of cooperation between
gender journalists and women’s networks operating in the region. Number
of member countries of “CaucAsia” also increased. If last year the
number of member countries was 9, this year it was 13: Georgia, Armenia,
Azerbaijan, Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, Russia,
Bulgaria, Estonia, Denmark, Ukraine and Sweden. The overall number
of journalists participating in the conference was 50. (Annex 4. List
of Participants).
During
the FIRST DAY of the conference issue of women representation in regional
mass media was discussed as well as the monitoring results of national
newspapers were analyzed. The main part of the conversation was dedicated
to the discussion about the work of journalist networks and how they
should become more active.
According to the existing tradition, each of the session was led by
the national delegation: the morning session for example was facilitated
by the Armenian delegation and the evening session – by Azeri delegation.
Day
One, Guest Speakers:
Aygun Kazimova (Gender Unit ODIHR OSCE),
Galina Petriashvili (Georgia),
Tamara Ovnataiyan (Armenia),
Lala Musaeva (Azerbaijan),
Zarifa Tadjieva (Uzbekistan),
Natalia Domagalskaya (Kyrgyzstan),
Lali Nikolava (Georgia),
Rano Bobojanova (Tajikistan),
Alma Bekturganova – Anderson (Denmark/Kazakhstan),
Igor Sapozhnikov (Kyrgyzstan),
Umida Akhmedova (Uzbekistan),
Maya Goshadze (Georgia),
Gulshan Alieva (Azerbaijan).
The
first day of the conference ended up with group discussions where
the participants began to develop future initiatives for the Coalition
“CaucAsia; flip-charts were placed in the conference room during three
days so that every participant or the guest could write down their
own ideas or proposals. Ideas were summarized on the last day of the
conference.
After
the end of the conference on the first day, a presentation was held.
Participants of the conference, Tbilisi based journalists, Women NGO
Coalition of Georgia, leaders and activists of NGO sector and representatives
of international organizations were invited to the conference. The
presentation featured:
-
International PHOTO EXHIBITION “Women and the Social Challenge” (works
from Uzbekistan, Kyrgyzstan and Ukraine);
-
Six initial editions of monthly electronic gender-analytical MAGAZINE
“CaucAsia”, prepared by the volunteers of “GenderMediaCaucasus” and
Coalition “CaucAsia”;
-
Special edition “Beijing + 10” of the international MAGAZINE “Мы/We:
Women’s Dialogue” published in June, 2005 in Tbilisi with the support
of WNP OSI.
The
presentation was held in a very informal, friendly surrounding. Representatives
of different countries were dressed in national attire. The presentation
turned out to be very vivid and colorful and brought attention of
representatives of national mass media. Aigun Kazimova, representative
of the Gender Unit of ODIHR OSCE and international experts on gender
issues, Reet Laja and Leena Blum.
The
work of the conference went on according to the agenda. The SECOND
DAY of the conference featured the following topic: supporting women
leadership and ideology of gender equality through mass media on national
levels; the evening session was dedicated to the discussion on how
to change the situation in national mass media. Several concrete examples
were introduced on overcoming the problem of sexism – project “Stop
Sexism”, which was carried out in Saint Petersburg (Russia) and the
Georgia project “Journalists against sexism in mass culture.
Day
Two, Guest Speakers:
Anne Jalakas (Sweden),
Alma Bekturganova – Anderson (Denmark/Kazakhstan),
Harda Roosna (Estonia),
Anait Arutunyan (Azerbaijan),
Roza Kukhalashvili (Georgia),
Stela Licheva (Bulgaria),
Vladimer Khanas (Ukraine),
Olga Lipovskaya (Russia),
Rano Bobojanova (Tajikistan),
Giorgi Chkonia (Georgia),
Tamara Balavadze (Georgia),
Lali Nikolava (Georgia),
Nino Sukhiashvili (Georgia).
The
topic of the Third Day was the following: International Coalition
of Journalists “CaucAsia”: New initiatives for achieveing gender equality
through mass media. This session was facilitated by the delegation
from Uzbekistan and it was fully dedicated to future prospects. The
agenda of the conference was slightly changed in order to give time
to Nurzhan Tulegabilova from Kyrgyzstan to make her presentation because
she joined the conference later than expected due to the flight delay.
Her presentation was called: “Tulip revolution from the eyes of women
and mass media in Kyrgyzstan” and contained collected narrative reports
form citizens gathered during the revolution.
After the discussion participants were divided into 4 working groups
and were asked to work on practical recommendations on the following
topics: GROUP ONE – refining and summarizing ideas from the
“bank of ideas” that was created during the conference, GROUP TWO – planning of the campaign for further
promotion of monitoring results, GROUP THREE – planning of further development of
the magazine “CaucAsia”, GROUP FOUR – planning of educations programs within
the framework of the Coalition “CaucAsia” (see below, CONFERENCE RECOMMENDATIONS).
MEDIA
SUPPORT. Long before the beginning of the conference, organizers of
the event insured very strong media coverage. Press releases regarding
the conference were sent out not only to the local mass media but
to international community as well. (Annex 5. Press releases in English
and Russian). Participants of the conference sent out the information
about the third international conference in their own countries. It
was also sent to a number of international mailing lists: Women UN
Reporters Network – WUNRN, International Journalists’ Network (IJN),
Women Network Program OSI, «Open Women Line», Central Asian Gender
Network, Gender Informational Network of South Caucasus, weekly Russian
messenger of the Informational Center of the Independent Women’s Forum,
the number of recipients was 5 thousand.
The conference program included a number of illustrations: presentations
and discussions slide-shows, photos, documentaries, social commercials.
All this made the event very interesting not only for the participants
but for many guests, who could enter and observe the conference from
the balcony just above the conference room.
During all three days the information group issued a daily reports
about the conference. (Annex 6. Blitz Bulletins of the conference,
3 editions in Russian). This has become one of the traditions of the
conference. This time, blitz bulletins were not only disseminated
among the guests and participants of the conference but also sent
to the mailing list of the Association “GenderMediaCaucasus” on daily
basis, which includes at lease 500 recipients. Final blitz bulletin
was translated in English (Annex 7. Final edition in Russian) and
distributed to the broader English speaking audience (Annex 8. Final
edition in English). It has to be mentioned that many of our recipients
have their own mailing lists and the information was spread out further.
Reporters
of national mass media worked during the conference and insured its
coverage:
- News agency “Kavkaz-Press”, «Black Sea Press», «Novosti – Gruzia”,
«Inter-Press», «Media-News», «Prime-News»;
- Newspapers “Tbilisi”, “Rezonansi”, Georgian enclosures of “Argumenti
i Fakti”, Georgian enclosures of “komsomolskaya Pravda”, “Svobodnaya
Gruzia”, “Sakartvelos Respublika”, “Sakartvelos Kali”, “Kavkazskii
Akcent”, “Abkhaskii meridian”.
- TV companies: First State Channel, “Rustavi 2”.
- Radio: “First Channel”, “Zelionaya Volna”, “Postfaktum”.
During
the first week after the conference, there were materials, received
via e-mail, which had been published in Georgia, Armenia, Kyrgyzstan,
Kazakhstan, Azerbaijan, Uzbekistan, Tajikistan, as well as on Internet
web pages. Materials of the conference are distributed to (but not
published yet) Moscow magazine “Journalist” and international magazine
“Women’s Dialogue”. Accordingly, publications continue to be activated,
since many participants of the conference work in analytical publications,
which are issued periodically. Their enactments are taken as not only
operational event, but as informational ground for analysis and arguments.
(Annex 9. Press file of the conference).
According
to the tradition, once again, there was taken a material for the documentary.
As soon as the work is done, the film will be copied to a CD of the
conference and multiplied for the following utilization.
CONFERENCE
RECOMMENDATIONS (practical proposals)
A
Basic “recommendation” is very simple and short: KEEP ON WORKING together.
This is a common desire and determination. It is interesting that
in one of the new agencies declared a following headline: ”Participants
agreed to organize the forth international conference on gender journalism
next year in Tbilisi”… However, the conference is not a goal, but
it is a remedy to evaluate relations and works among them. In view
of participants, there were outlined some plans to four directions.
Consequently, there were formed four operational groups on the last
cession.
Group
One
was given a task to bring the bank of ideas to order and to give a
systematic character to the ideas represented there. As mentioned
above, all the ideas were written down on a flip chart during all
the three days of the conference. This is what was presented in the
end:
1.
It is essential to include cultural components in the projects of
“CaucAsia”, use multimedia, such as diverse actions, visual aids,
social publicity, etc.
2. It is essential to develop educational programs for Journalists
within the framework of “CaucAsia”.
-
Propagate favorable experience, including international one,
- Establish Gender Summer School for journalists,
- Launch seminars according to the existing methodology in “CaucAisa”
Mass media +NGOs
- Prepare trainers, who have special methods of teaching for the students
of Department of Journalism.
3.
It is important to encourage women’s leadership and advance women
in elections.
4. It is necessary to establish trainings of women leaders related
with Mass media
5. It is necessary to organize interpretations of “CaucAsia” on national
languages.
6. It is important to cooperate openly with men’s gender centers and
activate conversation on men’s problems.
7. Encourage and stimulate the initiative of members of the coalition
“CaucAsia” regarding publications, seminars conferences, which are
organized with the networks of “CaucAsia”.
8. Encourage the best projects executed by the members of “CaucAsia”
9. Besides the magazine “CaucAsia”, make a united TV program regarding
the gender issues- at least on three countries of the Caucasus.
10. Organize a photo-exhibition from the countries of Europe on the
Fourth Conference- concerning the gender roles today in those countries.
Group
Two
worked on elaborating steps in order to propagate the results of the
monitoring program. Their recommendations:
1.
It is necessary to conduct an international campaign in order to propagate
the results of the monitoring program (with the help of diverse actions,
working with editors, bulletin “CaucAsia”, seminars and presentations)
2. It is crucial to continue the monitoring: It is important to familiarize
with advertising, radio, TV, the press. The process should be habitual
and reviewed on the regular bases by identifying diverse nominations
of journalists, editors and publications.
3. Organize the presentations of the results of monitoring programs
in the participant countries. Presentations can take place in the
offices of women’s programs of Soros Foundation or in other organizations
working in the same direction.
4. Prorogate the text of the appeal of participants of the Conference
to organizers and employees of Mass media
5. Write the press releases about the monitoring programs on the national
languages and distribute them in the national mass media.
6. Make an annotation in the national press concerning the book “Opinion
of women in Mass Media”
7. Take an advantage of the publication of the book as an opportunity
of distribution in national Mass media articles, related to the representation
of women in mass media.
8. Devote a special edition of the magazine “CaucAsia” to the monitoring
program.
9. The book “Opinion of women in Mass media” should be distributed
to those newspapers, which were exposed to the monitoring programs.
10. Results of the monitoring should be available for the activists
of the NGOs as manuals for seminars and conferences.
11. Publication of the thematic magazines should be continued as a
collection of: “ Woman and her right”, “Woman and Authority”, “ Woman
and Business”, “Women and Civil Society”
12. Carry out regular works with editors and magazines (formulate
forms and methods)
Group Three
was working with plans of development of the magazine “CaucAsia”.
Their recommendations:
1.
Register the magazine as an edition of issuing association of journalists
“GenderMediaCaucasus”
2. Continue to publish the magazine on the voluntary bases before
getting the finances.
3. Continue the magazine as the thematic edition.
4. Translate the materials of the magazine on the national languages
and establish supplements, pages and columns of “КакАзия” in the national
newspapers.
5. Search the finances for the magazine, including on the national
levels.
6. Approve the permanent operating editorial board of the magazine
as the staff:
- Galina Petriashvili (editor, Georgia)
- Tamara Ovnatanian (Armenia)
- Natalia Domagalskaia (Kyrgyzstan)
- Zarifa Tajieva (Uzbekistan)
- Alma Bekturganova-Andersen (Kazakhstan/Denmark)
- Rano Bobojanov (Tajikistan)
- Stela Licheva, Uliana Stoicheva (Bulgaria)
- Kharda Roosna (Estonia)
- Anne Ialakas (Sweden)
- Vladimir Khanas (Ukraine)
- Olga Lipovskaia (Russia)
7.
Identify the responsibilities of the members of the editorial board.
They should:
- Keep in touch with the editor and editorial board constantly.
- Publish at least one article in each edition of the magazine;
- Write these article in Russian (exception is made only for the representatives
of European Countries),
- Provide English spelling in Russian texts for English translation;
- Ensure promotion of the magazine in each member county;
- Work on new ideas and proposals and present them to the editorial
board for discussion;
- Attract as many new authors as possible.
Group
Four
drafted an educational program for journalists (It was considered
as one of the most important directions):
1. It is essential to conduct training session for journalists and
editors on regular basis according to the needs of the audience.
2. Prepare an international group of trainers within the framework
of the Coalition “CaucAsia” who will have special skills of working
with journalists;
3. Prepare a studying module in journalism for universities;
4. Prepare methodological manual for journalists under the following
conditional title: “How Should we write” (i.e. to achieve gender tolerance
and balance in journalistic works).
5. Organize competitions among different sources of mass media on
the best coverage of gender issues;
6. Try to organize conduction of master-classes in editorial offices;
7. Conduct seminars by using the new methodology Mass media + NGOs;
8. Actively attract state structures that are responsible for the
work with mass media;
9. Use the European resources of “CaucAsia” for introduction of international
experience (the trainers group of “CaucAsia” could be prepared in
Europe in order that they could work in the countries of our region).
BASIC
RESULTS AND CONCLUSIONS
Analysis
of the conference and its results show that potential of NGO - organizer
of GenderMediaCaucasus Journalists’ Association and international
coalition “CaucAsia”- has grown significantly. This is a unique network,
which showed itself in the particular circumstances and has valid
and interesting plans for the future. Number of participants and countries
has increased, issues, discussed on the conference, have become more
specific and defined.
Major outcome of the conference is the fact that there were outlined
particular plans for the future. These plans are several and diverse.
It is possible to choose two basic issues among them, to which participants
are going to address in gender program of ODIHR OSCE:
- Publish international collected articles of journalists -“Women
and Civil Society”. The idea holds that nongovernmental sector, in
its ability to develop the democracy, represents the largest opportunity
for the women. Therefore, women’s experience in NGO provides a diverse
resource for analysis.
- Organize the forth international conference “Mass Media and support
of women’s initiatives” where will be analyzed the experience of cooperation
of women NGOs and Mass Media, including projects implemented by gender
programs of ODIHR OSCE in the region.
FINAL
THANKS
GenderMediaCaucasus
Journalists’ Association expresses great gratification to work with
gender programs of ODIHR OSCE. We thank the leadership of the program
and its staff for careful and steady support of development of gender
journalists in the countries of the region.
Report
was written by Galina Petriashvili,
Project
Director,
GenderMediaCaucasus Journalists’ Association
President